China, Shanghai-Zhangjiang, Beauty Care

Senior Brand Manager

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE

  • Responsible for fashion segment, Freshlight (斐丝丽) and Color Specialist (专彩) Brand
  • Understand consumer, competitor environment, sales performance, and trade insight
  • Brand equity building and consumer influencing, grow fashion color category as dominant color leader
  • Direct and develop responsible product innovation 2-3years, based on consumer insights, and professional color trend
  • Closely work with regional MKT team, and cross functional team to ensure on-time NPD/NPI delivery
  • Lead creative agency for integrated ATL and BTL communication plan, and know how to maximize the effort of spending, link to sales

YOUR SKILLS

  • Bachelor’s Degree or above
  • Should have 5-10 years of experience in FMCG
  • Language Requirements: English (Fluent) Chinese (Excellent)
JOB ID: 20002212
Contract & Job type: Full Time, Limited Term
Contact information for application-related questions: henkel.hr@henkel.com
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