China, Shanghai, Beauty Care

PR Manager


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Strong focus on product PR to drive awareness/preference around new/existing portfolios and its benefits
  • Including activation of PR toolkit and digital
  • Establish platform and enhance the brand power in hair beauty category, with SK Mega brand approach, endorsed by prof channel resources
  • PPS/MIB/ASBC/Seasonal look Make recommendations on issuing of product launch/brand event press releases and programs to build up strong relationships with key media and generate coverage
  • Manage the local agencies to ensure that most appropriate, effective and efficient resources are available to the business according to the expected PR needs
  • Ensure that all product PR projects are kept on track, on time and on budget Pro-actively build, manage and maintain the PR media database
  • Develops a local PR plan for based on category strategy focus
  • Work closely with Marketing & digital team to ensure product PR an important item of integrated marketing activities
  • Provide advice, consultancy to China stake


  • College graduate is must
  • Extraordinarily equipped on product PR
  • Minimum 6-7 years’ experience on PR department in a multinational company or PR agency side
  • High degree of English fluency both on oral and written is essential
  • Strong media relation experience, good relationship with beauty media is a plus
  • Agency management experience
  • Very good communication skill
  • A Strong team player
JOB ID: 20002570
Contract & Job type: Full Time, Regular
Contact information for application-related questions:


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