China, Shanghai, Adhesive Technologies

Digital Content Manager

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE

  • Set content strategy in E commerce platform and WeChat social media across organization
  • Manage company content calendar including development of the overall plan, timing the execution of publication of content
  • Define personas for customer segments and analyze customer journey
  • Source content for each persona at different stages of buying journey including internal and external sources
  • Update existing product copy as needed and manage the creation and validation of online new product in E commerce platform
  • Manage agency to create content that improve the speed and ease of making a buying decision in E commerce platform
  • Manage agency to create content/activity that improve customer experience and generate leads in WeChat based on SBUs different needs
  • Work with cross functional teams to ensure consistency in messaging & branding

YOUR SKILLS

  • Experience in product marketing/content marketing in E commerce or social media in global industrial company (B2B prefer)
  • OR Experience in E commerce marketing functions, including content management scope
  • OR Experience in digital marketing functions, including WeChat content management scope
  • Able to inspire, motivate and lead cross-functional teams to achieve outstanding results
  • Good English written and verbal skills
JOB ID: 20003141
Contract & Job type: Full Time, Regular
Contact information for application-related questions: henkel.hr@henkel.com
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