China, Shanghai, Beauty Care

Regional Jr Brand Manager APAC


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together withus.


This role of Regional Jr. Brand Manager is to actively support in driving the APAC Beauty Care projects for our Hair Care Category which includes renowned brands such as Schwarzkopf, Syoss, Beology, Freshlight among many other brands in our global portfolio. You will be mentored by the Regional Senior Brand Manager.

  • Total brand management of assigned brands by ensuring NPD projects are launched on-time and in-full
  • Manage projects with full responsibility for timings & ownership of the processes
  • Assist in achievement of yearly targets for each single brand (turnover, profit, market shares) •
  • Support in the crafting of marketing plans, strategies, communications and budgets
  • Own strategic project launches / relaunches and lead consumer insighting process, brainstorming, concept writing and marketing mix development
  • Support APAC marketing teams with timely innovations and communication assets
  • Serve as brand custodian ensuring brand personality, brand equity and brand guidelines are executed accurately across markets
  • Spot trends, propose ideas and proactively support the brands & markets
  • Perform consumer market insights duties related to tracking market shares, panels data, liaison with agencies on qualitative & quantitative studies and integration of insights into concepts


  • University graduate with a marketing-related degree
  • 3-5 years of brand marketing experience from FMCG / Consumer Goods / Beauty / Luxury / Pharma companies
  • Proactive individual with passion for excellence and innovative thinking
  • Excellent communication skills (speaking & writing) in English & Mandarin
  • Preferred experience: NPD innovation experience, regional / international marketing experience, experience managing hair / beauty / personal care brands, Fast learner, independent and solution-driven
JOB ID: 20003075
Contract & Job type: Full Time, Regular
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