China, Shanghai, IO

APAC Market & Customer Activation Manager


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

At Henkel, we promote a holistic Diversity & Inclusion approach. The diversity of our employees, their backgrounds, experiences, talents, knowledge, creativity, and the appreciation of all their individual differences are the foundation for our competitive advantage. As a multinational corporation, Henkel employs people from 120 nations in almost 80 countries. About 85 percent of our employees work outside of Germany, with more than half of them in emerging markets.


  • Steer and execute market and customer activation strategies within APAC
  • Plan, execute & control annual APAC marketing communication plan, focusing on key market campaigns & innovation launches
  • Analyze & build different future scenarios to create new paths of business & communication channels
  • Drive implementation of market and customer activation related topics in line with overall business strategy
  • Support external short & long-term marketing communication to capture market trends & impact growth & awareness profitability on global level
  • Leverage innovative communication channels to engage with various customer audiences
  • Partner with global marketing team to develop messaging, positioning, campaigns, promotion & product launches
  • Steer social media locally
  • Align on framework and guidance for execution in region(s)


  • Bachelor’s degree or above
  • At least 5 years of related work experience in B2B industry
  • Fluent in both oral and written English
  • Good communication skills and self-driven spirit
JOB ID: req9415
Contract & Job type: Full Time, Regular
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