China, Shanghai, Adhesive Technologies

Senior Market Strategy Manager


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Principal Accountabilities 50% Market Intelligence & Analytics
  • Takes design & execution responsibilities for complex market research and market analysis projects to capture the customer trends, industry dynamics, competitive updates, SBU opportunities and threat
  • Be the central focal point of market and competitor intelligence with regular reporting and communication with key stakeholders
  • Holds full knowledge in marketing research and marketing analytics and drives for continual upgrading of the approach taken to develop marketing research and analytics capabilities 50% SBU Strategy Develop and Implement
  • Translates market, customer and competitive insight as input into SBU strategy that support business organic growth and competitiveness
  • Develops and implement SBU strategy in partnership with key stakeholders
  • Drives execution of global SU M&A strategy and actively manage the pipeline of target companies
  • Supports Market Head on the periodical management reviews and other ad-hoc strategy tasks


  • Education, Experience, Skills
  • Bachelor’s degree above, MBA preferred
  • 8 years and above of experience in quantitative and qualitative analysis, business analysis or industry research , management consulting, or strategic marketing, experience in B2B industry preferred
  • Well developed presentation and project management skills
  • Self starter who is experienced at taking initiative and showing results
  • A highly developed ability to frame and communicate issues in strategic terms, excellent consultative skills and good business sense is required
  • Proficiency in MS Office and High proficiency of English
JOB ID: 21015145
Contract & Job type: Full Time, Limited Term
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