China, Shanghai, Adhesive Technologies

Global Market&Customer Activation Manager


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Drive cross-SBUs global marcom projects: actively attend all cross-SBUs global marcom projects initiation, deep-dive discussion, strategy development and SBU-level implementation
  • Project/content localization & transformation into different tools or channels in appropriate ways
  • Enhance SBU overall image and competency within the company globally
  • Lead global marcom projects: Initiate and lead key-account based marketing activities to deepen customer engagement and penetration
  • Be open to brainstorm and implement innovative and valuable projects
  • Actively engage and work with regional marcom team and other functions (sales, TCS, etc.) to ensure the successful execution's at regional level
  • Lead digital initiatives: in close collaboration with global digital team, to create high quality local content for a range of digital tools/platforms, and execute website SEO strategies and tactics to increase traffic and conversion
  • Actively drive SBU digital initiatives (e.g. digital transformation, iot, etc.) and promote at corporate level
  • Share across know-how & best practices with key account teams and regional teams
  • Manage the marketing budget and ensure program milestones are achieved on time and within budget
  • Manage agency partners
  • Manage ad-hoc requests (e.g. from Corporate / Adhesive Technologies / Corporate communication)


  • Bachelor's degree or above, major in Marketing, Public Relations or other related area
  • 5 - 10 years working experience
  • Excellent English in both oral and written
JOB ID: 21020001
Contract & Job type: Full Time, Regular
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