China, Shanghai, Beauty Care

Senior Brand Manager, Fashion Color


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


Build brand proposition, drive brand awareness & consideration for Freshlight

Drive business growth of fashion color. Deliver sales target in Y2022 according to KP with P&L management.

1. Brand building – Freshlight brand position &equity, campaign initiative & execution

  • Define Freshlight brand proposition & position, TA profile with existing data & research tool
  • Develop all year campaign calendar, each campaign core idea/key message, develop brand core assets based on brand proposition& campaign idea, ensure brand consistency, build brand equity.
  • Engage digital team to develop media plan to deliver a seamless consumer journey.
  • Conduct comprehensive campaign review, inclu. sales performance, media performance, ROI etc, identify what works and what doesn’t, continuously learn & grow, always work for better result.

2. Portfolio management - NPD development

  • Keep sharp to category trend & consumer insight, review existing portfolio combined with sales performance to identify NPD or delist opportunity to ensure a completed & competitive portfolio.
  • Closely work with regional team to develop NPD with comprehensive inputs from product concept to formula & package.

3. Daily product marketing management

  • Monthly Nielsen category review and Freshlight business review (by channel/ by product line /by shade)
  • Maintain product information in internal system, support TMKT/ sales list-in needs.


  • 5-6 years in marketing, ideally beauty/personal care industry
  • Solid mancom communication skill
  • Beauty sense, passion for beauty & fashion
JOB ID: 21017341
Contract & Job type: Full Time, Regular
Contact information for application-related questions: henkel.hr@henkel.com
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