At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
- This role takes the responsible for ecommerce media & content strategy and relevant campaign or platform analysis to continuously improve campaign efficiency and support EC GMV growth ambition in China market.
- Develop inside and outside e-commerce media plan and lead 3rd agencies / TP to manage budget allocation, campaign execution and daily operation optimization for traffic volume and conversion. Be responsible for traffic quality and ROI.
- Collaborate with internal team, 3rd-agencies / TP to lead different ecommerce campaigns including new EC platform launch, new EC SKU launch, live streaming, and EC traditional big campaigns to achieve high-growing business targets. Monitor performance and effectiveness of each campaign and make optimization plan for further improvement.
- Support to manage ecommerce yearly media & content strategy, daily media promotion and operation details including planning, execution, tracking and reporting.
- Monitor content and media effectiveness and contiguously improve the whole process to accelerate the whole ecommerce promotion efficiency.
- Collect upper funnel data for inside and outside media data for deep dive and media report. Support system update, coordinate with media agency for tag mapping, system connection, test and etc.
- Stay current on digital trends, willing to share initiatives for customer journey & conversion improvement.