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Shanghai

Digital Marketing Manager

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE

The Digital Marketing Manager supports the shaping of the Digital Marketing Strategy which includes defining  effective content pillars, partnering platforms and customer related platforms. The DMM needs to effectively support the respective brand teams to structure digital communication plans to deliver the brand and business objectives. The Digital Marketing Manager will leverage consumer insights, new digital trends and competitor information to develop digital creative ideas to deliver key KPIs such as Recruitment, Engagement & Retention.

  • Craft digital marketing strategies and programs that generate brand awareness, attract new fans and foster deep connections with the brand through smooth digital experience

  • Work closely with social agency to develop and oversee always-on social strategy and social content (as key driver of social calendar) focusing on brand, core products and relavant trend topics

  • Collaborate with ecommerce & brand marketing team to make sure on-brand voice carried on ecommerce platform and eventually help drive e-commerce sales

  • Improve effectiveness of consumer online experience through content management, adaptation and development of messaging, quality control and harnessing new tools/applications for digital marketing innovation

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

YOUR SKILLS

  • 8-10 years Digital Marketing and Media experience Preferred FMCG experience with good understanding of both Online & Offline business Digital Agency experience plus
  •  Good English communication skill