Manager, Market and Customer Activation

Adhesive Technologies Marketing China, Shanghai, Shanghai Full Time Regular
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Manager, Market and Customer Activation Apply for this role
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About this position

About this Position

  • This job would report to the Global Head of Market and Customer Activation (MCA). The role is to drive customer activation strategy and implement promotion activities for the China region.
  • Responsible for marketing and communications strategy and execution plans which include event management, digital marketing, content strategy, brand awareness, media engagement, demand creation and internal communications. Partnering with the business, the candidate is to drive result-oriented integrated marketing communications campaigns to help achieve key strategic initiatives and build brand preference and awareness of the electronics business.  

What you´ll do

  • Establish a scalable marketing and communications strategy and execute it successfully across target personas, segments and markets with positive financial impact for the company.
  • Drive an integrated activation and communications strategy from sales engagement, digital marketing, event management, media relations to content marketing in support of the business priorities.
  • Responsible for content strategy by creating compelling contents and campaigns that attract, engage and retain the targeted persona.
  • Reinforce innovation leadership by positioning AME as an innovator to claim that space and generate preference among customers.
  • Work closely with the local commercial teams in product and solution activation campaign,and differentiated messaging to accelerate reach to key and emerging market.
  • Implement result-oriented events that are measurable and data-centric, and bring best practices in event follow up.
  • Drive engagement with distributors through regular updates and communications.

What makes you a good fit

  • Bachelor’s degree required.
  • A solid experience of 8-10 years in marketing and communications.
  • Strong ability in conceptualizing, planning, executing, and evaluating full spectrum of communications deliverables, including lead generation, digital marketing, sales tool development and content creation.
  • Proven project management experience and handling multiple projects simultaneously.
  • Resourceful, results driven and able to work effectively in a matrix environment and tight deadlines.
  • Analytical with meticulous attention to detail, translate business and marketing strategy into an acquisition plan.
  • Good interpersonal skills including the ability to interact, influence and communicate effectively with all levels of management and different culture.
  • Creative, innovative and team-player.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid and work from anywhere policies
  • Diverse national and international growth opportunities
  • Globally wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Comprehensive Group Insurance Scheme
  • Annual Physical Examination
  • Flexible Benefits cover for dependents
  • Company Products Discount

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 25075552

Job Locations: China, Shanghai, Shanghai

Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

关于汉高

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常见问题

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对，请用英语。在汉高这样的跨国公司，您要和来自世界各地的同事一起工作，所以汉高官方的工作语言是英语。一般来说，请以职位信息的语言撰写申请材料。

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可以。其实在汉高，我们希望我们的员工能享受充分的灵活性和流动性。这样才能让汉高成长为更为强大的跨国企业。我们的“三重二”原则便体现了我们这一理念：员工在职业发展的过程中，可以在两个国家，两个业务单元，调任至少两个职位。我们相信在不同业务单元和部门担当不同的职位对您的个人发展非常有利，也能增强您对汉高这一跨国企业的了解。
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