Global Masterbrand Strategist

Consumer Brands Marketing China, Shanghai, Shanghai Full Time Regular
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Global Masterbrand Strategist Apply for this role
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About this position


What you´ll do

  • STRATEGY:
    Develop Global Masterbrand strategies including:
    - Global Brand Platform and Strategy.
    - Global Brand Communication Platform and Strategy.
    - Global Taglines and creatives.
    - Global Artist Collaboration.
    - Global Campaign, brand books, Visual identities, guidelines.
  • CAMPAIGNS:
    - Develop Integrated campaigns across all touchpoints.
    - Manage production, shooting and assets development and deployment.
  • IMPLEMENTATION & GOVERNANCE:
    - Steer local yearly activation plans to drive reach and ROAS, brand awareness, association, preference, loyalty.
    - Proactively engage with local markets to ensure excellent knowledge of countries’ needs and trends, steer implementation in countries and facilitate best practices sharing among markets.
    - Set governance model to ensure materials developed globally/locally meet brand guidelines.
  • BUDGET & TEAM:
    - Recommend and monitor budget.
    - Team Management: recruitment, motivation, and development as well as organization design recommendations to manager.

What makes you a good fit

  • Over 10 years of successful Brand Strategy and/or Brand Communication strategy, ideally with a global Masterbrand, on the brand or agency side.
  • Over 5 years Brand Activation Management with demonstrated results in driving impactful campaigns.
  • Excellent project steering skills to efficiently drive creative big-scale projects with multiple external and internal stakeholders incl. creatives agencies, artists, KOL.
  • Deep understanding of CMI, trends.
  • Great collaborative and solution-oriented mindset.
  • Sharp creative and conceptualization and copy writing skills.
  • Ability to challenge status quo and to adapt.
  • Experience in Beauty / Premium brands a plus.
  • Experience in APAC a plus.
  • Understanding of Japanese and Chinese culture, markets, consumers a plus.
  • Language skills: full professional capabilities in English, Japanese a plus (not mandatory), Chinese a plus (not mandatory).
  • Work experience in an international/APAC environment.
  • Additional Asian languages would be a plus.
  • Expertise in Digital would be a plus.
  • Experience in creative agencies would be a plus.
  • Social Activity interest.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Globally wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Comprehensive Group Insurance Scheme
  • Annual Physical Examination
  • Flexible Benefits cover for dependents
  • Company Products Discount

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 25078253

Job Locations: China, Shanghai, Shanghai

Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

关于汉高

凭借约150年的强大品牌，我们引领重塑想象，激发美好生活。基于我们创新且可持续的品牌、技术以及全球化团队，我们不仅要关注当代，更要着眼于未来。
汉高在工业和消费领域均处于领先地位：我们的产品组合包括家喻户晓的美发产品、衣物洗涤剂和护理剂以及粘合剂、密封剂和功能性涂层。

常见问题

可以——只要在我们的网申系统填写好个人资料即可。完整填写好之后，您就能申请多个职位了。

对，请用英语。在汉高这样的跨国公司，您要和来自世界各地的同事一起工作，所以汉高官方的工作语言是英语。一般来说，请以职位信息的语言撰写申请材料。

汉高每个职位都是非常独特的，所以找到合适的候选人对应聘者和汉高来说都至关重要。我们想要确保候选人和汉高相互适合。在整个招聘过程中，我们自始至终都会向应聘者提供反馈。

可以。其实在汉高，我们希望我们的员工能享受充分的灵活性和流动性。这样才能让汉高成长为更为强大的跨国企业。我们的“三重二”原则便体现了我们这一理念：员工在职业发展的过程中，可以在两个国家，两个业务单元，调任至少两个职位。我们相信在不同业务单元和部门担当不同的职位对您的个人发展非常有利，也能增强您对汉高这一跨国企业的了解。
点击这里进一步了解我们的培训项目。

我们的招聘团队会帮您解决所有的申请问题。点击这里联系我们的招聘团队。