凭借约150年的强大品牌，我们引领重塑想象，激发美好生活。基于我们创新且可持续的品牌、技术以及全球化团队，我们不仅要关注当代，更要着眼于未来。
汉高在工业和消费领域均处于领先地位：我们的产品组合包括家喻户晓的美发产品、衣物洗涤剂和护理剂以及粘合剂、密封剂和功能性涂层。
Regional Senior Brand Manager
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About this position
About this Position
- This Senior Brand Manager role offers the rare chance to shape the future of Vidal Sassoon across APAC, owning both the innovation pipeline and the brand’s creative expression. You’ll drive end-to-end new product development, translating regional beauty insights into launches that matter, while also defining the brand’s communication direction and campaign ideas across markets. Working in a diverse, agile, and highly collaborative regional team, you’ll enjoy strong autonomy, close cross-functional support, and the energy of a brand in transformation — making this a high-visibility role with real influence and room to grow.
What you´ll do
- NEW PRODUCTS DEVELOPMENT:
- Market intelligence: familiarizes with regional and local trends and consumer insights, lead NPD ideation.
- Provides category expertise, runs portfolio review and identifies white spots, builds innovation roadmap.
- Executes assigned New Product Development projects including conceptualization, validations, development and implementation.
- Steers projects according to Henkel’s innovation process together with internal and external partners (R&D, NPI, Supply Chain, Purchasing, Production, Legal, Agencies, etc.) to ensure OTIF delivery.
- Launch tracking: closely monitors launch performance and seek optimization opportunity. - BRAND COMMUNICATION & CAMPAIGN DEVELOPMENT:
- Develops brand communication guideline and assets, including communication platform, brand book, KV, brand video, pack shots etc., cascading to different channels to ensure execution consistency.
- Develop campaign big idea and corresponding assets. - BUDGET MANAGEMENT:
- Sets up marketing budget for responsible product lines and maintains tracking tool.
- Processes marketing spending in accordance with budget and improves ROI.
What makes you a good fit
- Min 4 years’ MKT experience, ideally with NPD experience.
- Experience with Beauty Industry preferred, or FMCG.
- Regional experience preferred, or international exposure i.e. overseas working/study.
- Self-motivated /resilient /logical /team player.
- Fluent in English.
- Master’s Degree or MBA preferred or Bachelor’s Degree with working experience in MKT.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26090940
Job Locations: China, Shanghai, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
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