凭借约150年的强大品牌，我们引领重塑想象，激发美好生活。基于我们创新且可持续的品牌、技术以及全球化团队，我们不仅要关注当代，更要着眼于未来。
汉高在工业和消费领域均处于领先地位：我们的产品组合包括家喻户晓的美发产品、衣物洗涤剂和护理剂以及粘合剂、密封剂和功能性涂层。
Head of Marketing Strategy
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About this Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
- Identifies long-term opportunities, develops strategies and creates SBU marketing strategy and campaigns
- Develops and oversees marketing initiatives to accomplish global BU and SBU category financial goals
- Partners with business to support and drive execution of series of projects in line with overall BU / SBU / category strategy
- Develops and oversees consumer end-to-end strategy execution incl. digital marketing, content, media planning, agency and platform partner management
- Leads, coaches and develops SBU regional (project) teams; partners with internal and external departments to effectively meet goals
- Ensures continuous improvement initiatives in SBU to further develop the business
- Analyses portfolio of market segments with customer penetration, market potential / share, profitability and competition
- Leverages analytics to evaluate campaign, content and channel performance and to drive marketing ROI
- Develops and distributes communications content to support engagement strategies and product go-to-market plans
- Develops agile go-to-market strategies and plans for selected initiatives
- Works with regions to adapt SBU plans and assets to develop innovative regional programs
- Acts as the global Brand Equity Guardian, in terms of development, testing and assessment of brands
- Leads and develops SBU Inno Pipeline of the relevant category by leading cross functional teams from Ideation to GTM.
What makes you a good fit
- 12-15+ years of experience in relevant field
- Undergraduate degree required, Master's preferred.
- Digital marketing
- AI organizational readiness and capabilities
- People management and development
- Market analysis
- Design
- Innovation
- Brand development & building
- Sustainability
- Brand communication
- Brand activation
- Financial planning & budgeting
- Trade, customer knowledge & ecom area
- Category & brand strategy
- Critical thinking
- Decision making
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Annual performance bonus
- Comprehensive healthcare including mental health support and 401(k) plan matched by employer
- Family benefits including fertility support, fully paid parental leave, caregiver services
- 1 day off, sickness leave, holidays, volunteer time off, summer Fridays & more
The salary for this role is $250,000.00-$275,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
JOB ID: 26094286
Job Locations: United States, OH, Westlake, OH
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
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常见问题
我对几个职位都很感兴趣。我能不能同时申请多个职位？
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职位信息用英语写的——我是不是也应该用英语撰写我的申请材料？
对，请用英语。在汉高这样的跨国公司，您要和来自世界各地的同事一起工作，所以汉高官方的工作语言是英语。一般来说，请以职位信息的语言撰写申请材料。
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