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Senior AI & Digital Innovation Marketing Manager
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About this Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
The Senior AI & Digital Innovation Marketing Manager is responsible for accelerating digital transformation and AI adoption by connecting global strategy with local business execution. Working within the Marketing & Strategy team in the Americas, this role serves as the primary liaison between global AI and digital leadership and local business stakeholders, ensuring enterprise initiatives are effectively translated into solutions that drive business growth, operational efficiency, customer experience improvements, and organizational capability building. This role will develop and manage a local digital innovation roadmap that aligns with global priorities, governance, and technology standards while identifying opportunities to influence the broader enterprise agenda through local insights, use cases, pilot results, and market needs. The successful candidate will be a strategic thinker, change leader, and hands-on practitioner who can identify opportunities, build business cases, manage pilot initiatives, evaluate technologies and partners, facilitate training and adoption programs, and secure stakeholder alignment across all levels of the organization.
Digital Innovation Strategy & Roadmap
- Develop and maintain a local digital innovation roadmap that aligns with global AI, digital, and technology strategies.
- Partner closely with global teams to translate enterprise initiatives into practical, locally relevant opportunities and programs.
- Represent local business needs, opportunities, and market insights within global planning and prioritization discussions.
- Identify emerging technology, AI, and digital innovation opportunities that support business growth, efficiency, and customer experience objectives. Innovation Delivery & Use Case Development
- Identify, evaluate, and prioritize AI and digital innovation use cases across marketing, commercial, and business functions.
- Lead the planning and execution of pilots and proof-of-concept initiatives, working collaboratively with business stakeholders, agencies, and technology partners.
- Measure results, capture learnings, and recommend opportunities for scaling successful solutions.
Adoption, Training & Change Leadership
- Drive organizational readiness and adoption of AI and digital capabilities by developing communication, training, and enablement programs.
- Facilitate workshops, learning sessions, and stakeholder engagement activities that build digital skills and foster a culture of innovation.
- Act as a change champion, helping teams embrace new technologies and ways of working.
Stakeholder Engagement & Business Leadership
- Build strong partnerships across local and global teams to ensure alignment, collaboration, and successful execution of innovation initiatives.
- Develop business cases, executive presentations, and investment recommendations to secure leadership support and funding.
- Communicate progress, outcomes, opportunities, and risks to key stakeholders and senior leaders.
Technology & Partner Management
- Evaluate technology solutions and recommend capabilities that align with enterprise standards and business needs.
- Manage relationships with agencies, vendors, and strategic partners to support innovation initiatives and pilot execution.
- Support budget planning, investment prioritization, and resource allocation for digital innovation activities.
What makes you a good fit
- 8+ years experience in digital transformation
- AI and Emerging Technology Awareness
- Digital Ecosystem Knowledge
- Technology Assessment
- Vendor & Agency Management
- Stakeholder Management
- Executive Presence
- Experience leading digital transformation, innovation, AI adoption, or technology enablement initiatives.
- Demonstrated success identifying business opportunities and translating them into scalable digital solutions.
- Experience developing roadmaps, business cases, and pilot programs within a matrixed or global environment.
- Proven ability to drive organizational adoption through training, communications, and change management.
- Experience collaborating with external agencies, technology vendors, and cross-functional stakeholders to deliver business outcomes.
- Success metrics:
- Development and execution of a local digital innovation roadmap aligned with global priorities.
- Launch and delivery of innovation pilots that demonstrate measurable business value.
- Increased adoption and utilization of AI and digital solutions across the organization.
- Improved digital capabilities and AI literacy through training and enablement programs.
- Measurable improvements in productivity, customer experience, operational efficiency, and business outcomes.
Some benefits of joining Henkel
- Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
- Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary range for this role is $110,000.00 and $130,000.00. This range represents the good‑faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate’s skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
JOB ID: 26098597
Job Locations: United States, OH, Westlake, OH
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
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