Brand Manager (m/f/d)

Consumer Brands Marketing Hungary, Budapest Full Time Limited
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About this Position

Are you passionate about building brands that consumers love? We are looking for a dynamic and strategic Brand Manager to lead brand-building initiatives and product launches within our Consumer Brands business. As part of our Hungarian Marketing Team, you will manage a portfolio of iconic brands, working closely with regional and cross-functional partners to identify growth opportunities and bring winning strategies to life. This role offers an outstanding opportunity for an ambitious marketing professional to combine strategic thinking, consumer centricity, and creativity while making a tangible business impact. Join us to shape the future of renowned brands and accelerate your career in a leading FMCG organization. 

What you´ll do

  • Own and execute the local brand strategy and annual marketing plans in line with business objectives and regional priorities
  • Monitor brand performance and identify growth opportunities through consumer insights, market data, competitive analysis, and category trends
  • Lead the execution of ATL and BTL marketing campaigns in collaboration with internal stakeholders and external agencies
  • Drive innovation and product launch projects, ensuring successful go-to-market execution and post-launch performance tracking
  • Manage packaging updates and portfolio optimization initiatives in line with brand and business needs
  • Collaborate closely with Sales, Commercial Excellence, Controlling, and Supply Chain teams to ensure effective activation, strong in-store execution, and brand consistency across all touchpoints
  • Manage the assigned marketing budget, monitor spending, and ensure efficient allocation of resources to maximize ROI
  • Partner with regional marketing teams to align on strategic priorities, share best practices, and contribute to regional projects and initiatives
  • Prepare business cases, marketing analyses, and performance reviews to support decision-making and future growth plans
  • Support the achievement of brand sales, market share, and profitability targets through data-driven marketing initiatives

What makes you a good fit

  • Bachelor's degree in Marketing, Business Administration, Economics, or a related field
  • Fluent in Hungarian and English, both written and spoken
  • 2-4+ years of experience in FMCG marketing, brand management, or a related commercial role
  • Proven track record of successfully managing brands, marketing campaigns, and product launches
  • Experience in FMCG and/or a multinational environment; exposure to regional projects is an advantage
  • Strong analytical skills with the ability to translate consumer insights and market data into actionable business recommendations
  • Commercial mindset with a solid understanding of brand performance drivers and business results
  • Experience working with creative, media, digital, and research agencies
  • Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously
  • Excellent communication, presentation, and stakeholder management skills, with the ability to collaborate effectively across functions and levels of the organization
  • Proactive, results-oriented, and comfortable taking ownership in a fast-paced, dynamic environment
  • Collaborative team player with a positive, entrepreneurial, and "Can Do" attitude
  • Proficiency in MS Office, especially Excel and PowerPoint

Some perks of joining Henkel

  • Flexible work scheme with flexible hours and hybrid working type
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Cafeteria: 836.000 HUF gross/year
  • 13th and 14th month salary
  • Private clinic services
  • Sports Club

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 26100225

Job Locations: Hungary, Budapest

Contact information for application-related questions: career.hu@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

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How is work at Henkel

关于汉高

凭借约150年的强大品牌，我们引领重塑想象，激发美好生活。基于我们创新且可持续的品牌、技术以及全球化团队，我们不仅要关注当代，更要着眼于未来。
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常见问题

可以——只要在我们的网申系统填写好个人资料即可。完整填写好之后，您就能申请多个职位了。

对，请用英语。在汉高这样的跨国公司，您要和来自世界各地的同事一起工作，所以汉高官方的工作语言是英语。一般来说，请以职位信息的语言撰写申请材料。

汉高每个职位都是非常独特的，所以找到合适的候选人对应聘者和汉高来说都至关重要。我们想要确保候选人和汉高相互适合。在整个招聘过程中，我们自始至终都会向应聘者提供反馈。

可以。其实在汉高，我们希望我们的员工能享受充分的灵活性和流动性。这样才能让汉高成长为更为强大的跨国企业。我们的“三重二”原则便体现了我们这一理念：员工在职业发展的过程中，可以在两个国家，两个业务单元，调任至少两个职位。我们相信在不同业务单元和部门担当不同的职位对您的个人发展非常有利，也能增强您对汉高这一跨国企业的了解。
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