Brand Manager

Adhesive Technologies Marketing Romania, Bucharest, Bucuresti Full Time Regular
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About this position

Build your future. Lead brands, drive growth, and make an impact.

We are looking for a strategic and results-oriented Brand Manager to join our Adhesives Division. In this role, you will take ownership of assigned brands, driving their development through impactful marketing strategies, product launches, consumer insights, and close collaboration with local and regional teams.
You will work alongside experienced marketing professionals, Sales, Trade Marketing, Finance, and our regional headquarters to deliver business growth, strengthen brand equity, and execute innovative marketing initiatives within a leading international company. 

What you´ll do:

  • Lead the development and execution of marketing strategies for assigned brands in line with regional business objectives and local market needs
  • Own brand performance by driving growth in sales, profitability, and market share
  • Develop annual brand plans, marketing initiatives, and commercial activities together with the Sales team
  • Plan and execute product launches, re-launches, and regional promotional campaigns
  • Monitor market trends, consumer behavior, and competitor activities to identify business opportunities and support innovation
  • Analyze brand performance through sales data, market share, distribution, pricing, and campaign effectiveness, proposing corrective actions where needed
  • Prepare business cases, presentations, and recommendations to support strategic decision-making
  • Coordinate the development and adaptation of marketing communication materials, including POSM, digital assets, PR, print, and advertising campaigns
  • Manage relationships with creative agencies and external partners to ensure timely and high-quality campaign execution
  • Collaborate closely with Sales, Trade Marketing, Finance, Supply Chain, and regional Marketing teams to ensure successful implementation of marketing initiatives
  • Monitor and manage the allocated brand budget while ensuring efficient resource allocation
  • Support local innovation initiatives and contribute ideas that strengthen brand competitiveness and consumer engagement
  • Share brand strategies, concepts, and project updates with internal stakeholders and commercial partners
  • Support the onboarding and development of junior marketing colleagues and trainees while promoting Henkel standards and best practices

What makes you a good fit:

  • Master's degree in Marketing, Business Administration, Economics, or a related field
  • Minimum 2 years of relevant marketing experience, preferably within an FMCG or B2B/B2C environment
  • Previous exposure to cross-functional projects or regional marketing initiatives is considered an advantage
  • Strong understanding of brand management, marketing strategy, and commercial execution
  • Advanced English skills, both written and spoken
  • Advanced knowledge of MS Office, especially Excel and PowerPoint
  • Driving licence category B is considered an advantage
  • Strong analytical thinking with the ability to transform data into actionable business insights
  • Strategic mindset with strong planning and organizational skills
  • Initiative, accountability, and a results-driven approach
  • Excellent communication, presentation, and influencing skills
  • Strong collaboration and stakeholder management abilities
  • Creativity, curiosity, and passion for building successful brands
  • Adaptability and enthusiasm to thrive in a dynamic international environment
  • Continuous learning mindset with high professional ethics and accountability

Some perks of joining Henkel:

At Henkel, you will find:

  • An international working environment with exposure to local, regional, and global teams
  • The opportunity to lead and develop well-known brands within the Adhesives business
  • A strategic role with real business impact and ownership of brand performance
  • Continuous learning opportunities through functional, digital, and leadership development programs
  • Exposure to modern marketing tools, consumer insights, and innovation projects
  • Professional development opportunities and the chance to explore different career paths across functions and geographies
  • Flexible hybrid working arrangements supporting work-life balance
  • Global well-being standards supported by health and preventive care programs
  • Gender-neutral parental leave of at least 8 weeks
  • Private healthcare and life & accident insurance
  • Meal vouchers
  • Holiday bonuses for Easter, Christmas, March 8th, and June 1st
  • Financial support for important life events
  • Equal opportunities and an inclusive workplace culture

At Henkel, we come from a wide range of backgrounds, perspectives, and life experiences. We believe that each employee's uniqueness is our strength. We encourage applications from all individuals, regardless of gender, origin, culture, religion, sexual orientation, disability, or generation.

Bring your expertise, grow your career, and make an impact with us.

JOB ID: 26099430

Job Locations: Romania, Bucuresti, Bucharest

Contact information for application-related questions: human.resources@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

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How is work at Henkel

关于汉高

凭借约150年的强大品牌，我们引领重塑想象，激发美好生活。基于我们创新且可持续的品牌、技术以及全球化团队，我们不仅要关注当代，更要着眼于未来。
汉高在工业和消费领域均处于领先地位：我们的产品组合包括家喻户晓的美发产品、衣物洗涤剂和护理剂以及粘合剂、密封剂和功能性涂层。

常见问题

可以——只要在我们的网申系统填写好个人资料即可。完整填写好之后，您就能申请多个职位了。

对，请用英语。在汉高这样的跨国公司，您要和来自世界各地的同事一起工作，所以汉高官方的工作语言是英语。一般来说，请以职位信息的语言撰写申请材料。

汉高每个职位都是非常独特的，所以找到合适的候选人对应聘者和汉高来说都至关重要。我们想要确保候选人和汉高相互适合。在整个招聘过程中，我们自始至终都会向应聘者提供反馈。

可以。其实在汉高，我们希望我们的员工能享受充分的灵活性和流动性。这样才能让汉高成长为更为强大的跨国企业。我们的“三重二”原则便体现了我们这一理念：员工在职业发展的过程中，可以在两个国家，两个业务单元，调任至少两个职位。我们相信在不同业务单元和部门担当不同的职位对您的个人发展非常有利，也能增强您对汉高这一跨国企业的了解。
点击这里进一步了解我们的培训项目。

我们的招聘团队会帮您解决所有的申请问题。点击这里联系我们的招聘团队。

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