Senior Digital Marketing Specialist

Adhesive Technologies Marketing China, Shanghai Full Time Limited
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About this position

About this Position

  • Responsible for planning and executing digital marketing initiatives for the LOCTITE brand and solutions in China. Through the integration of search Ads, SEO,GEO, content marketing, lead management and lead nurturing, this role aims to enhance brand awareness, customer engagement, and conversion performance, ultimately supporting sustainable business growth.

What you´ll do

  • Digital Marketing Strategy & Campaign Management:
    - Develop and execute SEO,SEM,GEO strategies and annual plans to enhance LOCTITE brand awareness and market presence across target industries and customer segments.
    - Manage online customer experiences and conversion journeys, continuously optimizing the marketing funnel to improve lead acquisition and conversion rates.
    - Independently plan and manage feeding programs including Brand Awareness, Lead Generation, Lead Nurturing, and E-commerce Traffic Generation campaigns to support business growth objectives.
    - Oversee project budgets, resource allocation, and performance management to ensure high-quality delivery and measurable business impact.
  • Cross-functional Collaboration & Project Execution:
    - Collaborate closely with internal stakeholders and external partners to ensure marketing activities are aligned with business goals and priorities.
    - Manage and coordinate third-party marketing agencies, media platforms, and technology vendors to ensure efficient project execution.
    - Lead the full project lifecycle, including requirement gathering, campaign planning, execution, progress tracking, performance review, and continuous optimization.
    - Establish and optimize digital marketing processes and best practices to improve operational efficiency and resource utilization.
  • Content Marketing & Customer Activation:
    - Develop compelling and insight-driven marketing content based on LOCTITE application scenarios, customer needs, and key industry trends.
    - Create and implement content distribution strategies across Search & AI platforms to maximize reach and engagement.
  • Data Analytics & Marketing Optimization:
    - Monitor, analyze, and evaluate digital marketing performance, including traffic, engagement, conversion rates, lead quality, and overall marketing contribution.
    - Leverage data-driven insights to continuously optimize media strategies, content strategies, and marketing processes.
    - Develop marketing reporting frameworks and dashboards to support strategic decision-making.
    - Stay up to date with emerging digital marketing trends, platforms, and Mar-Tech innovations, and identify opportunities to implement new approaches and best practices.

What makes you a good fit

  • Education & Experience:
    - Bachelor's degree or above in Marketing, Communications, Business Administration, or a related discipline.
    - Minimum of 3 years of experience in digital marketing, with a proven track record of planning and executing successful marketing campaigns.
    - Experience in B2B digital marketing is preferred.
    - Experience in industrial manufacturing, adhesives, specialty chemicals, or related industries is highly desirable.
    - Experience in lead nurturing, marketing automation, or private-domain operations is a plus.
  • Professional Skills:
    - Strong understanding of China's digital marketing ecosystem and experience with major marketing platforms, including but not limited to:
    - Baidu Platform
    - Bing Platform
    - Industrial vertical media platforms and other B2B marketing channels
    - Solid knowledge of content marketing, feed advertising, and private-domain marketing strategies.
    - Strong analytical skills with the ability to interpret data and generate actionable insights.
    - Excellent project management and cross-functional collaboration capabilities.
  • Personal Competencies
    - Learning Agility: Demonstrates curiosity and a growth mindset, with the ability to quickly learn and adapt to new market trends, digital technologies, and marketing tools.
    - Ownership: Results-oriented with a strong sense of accountability. Takes ownership of projects and delivers high-quality outcomes with attention to detail.
    - Execution Excellence: Highly organized and capable of managing multiple priorities in a fast-paced environment while ensuring effective execution.
    - Data-driven Mindset: Uses data and insights to identify opportunities, solve problems, and drive continuous improvement.
    - Collaboration & Communication: Proactive, energetic, and a reliable team player with strong communication and stakeholder management skills, capable of fostering effective cross-functional collaboration.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Comprehensive Group Insurance Scheme
  • Annual Physical Examination
  • Flexible Benefits cover for dependents
  • Company Products Discount

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 26100990

Job Locations: China, Shanghai

Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

关于汉高

凭借约150年的强大品牌，我们引领重塑想象，激发美好生活。基于我们创新且可持续的品牌、技术以及全球化团队，我们不仅要关注当代，更要着眼于未来。
汉高在工业和消费领域均处于领先地位：我们的产品组合包括家喻户晓的美发产品、衣物洗涤剂和护理剂以及粘合剂、密封剂和功能性涂层。

常见问题

可以——只要在我们的网申系统填写好个人资料即可。完整填写好之后，您就能申请多个职位了。

对，请用英语。在汉高这样的跨国公司，您要和来自世界各地的同事一起工作，所以汉高官方的工作语言是英语。一般来说，请以职位信息的语言撰写申请材料。

汉高每个职位都是非常独特的，所以找到合适的候选人对应聘者和汉高来说都至关重要。我们想要确保候选人和汉高相互适合。在整个招聘过程中，我们自始至终都会向应聘者提供反馈。

可以。其实在汉高，我们希望我们的员工能享受充分的灵活性和流动性。这样才能让汉高成长为更为强大的跨国企业。我们的“三重二”原则便体现了我们这一理念：员工在职业发展的过程中，可以在两个国家，两个业务单元，调任至少两个职位。我们相信在不同业务单元和部门担当不同的职位对您的个人发展非常有利，也能增强您对汉高这一跨国企业的了解。
点击这里进一步了解我们的培训项目。

我们的招聘团队会帮您解决所有的申请问题。点击这里联系我们的招聘团队。

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