凭借约150年的强大品牌，我们引领重塑想象，激发美好生活。基于我们创新且可持续的品牌、技术以及全球化团队，我们不仅要关注当代，更要着眼于未来。
汉高在工业和消费领域均处于领先地位：我们的产品组合包括家喻户晓的美发产品、衣物洗涤剂和护理剂以及粘合剂、密封剂和功能性涂层。
Senior Brand Manager
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About this Position
Henkel is in search an ambitious and strategic Senior Brand Manager to shape the future of our Hair Care business across 9 diverse markets. This is an exciting opportunity to lead a challenging and evolving category, strengthen established segments such as Shampoo, and unlock new growth opportunities in emerging segments like Hair Treatments. If you are passionate about building brands, driving innovation, challenging the status quo, and turning bold ideas into business impact, this is your opportunity to make a difference!
What you´ll do
- Develop and implement brand strategy for Hair care category (3 brands) and annual marketing plan across nine markets of Central Asia and Caucasus, aligned with global brand objectives and business priorities.
- Drive brand performance, market share, sales growth, and profitability through data-driven decision-making and effective marketing investments.
- Lead the development and execution of impactful 360° marketing campaigns across TV, digital, social media, influencer marketing, and other relevant consumer touchpoints.
- Drive portfolio development and new product launches, translating consumer insights and market opportunities into successful growth initiatives.
- Analyze consumer trends, category dynamics, and competitor activities to identify opportunities and strengthen brand relevance.
- Manage regional marketing budgets, optimize resource allocation, and measure campaign effectiveness and return on investment.
- Cross-Functional Collaboration with sales, trade marketing, finance, regional marketing and other stakeholders to deliver brand and business objectives.
What makes you a good fit
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in brand management, preferably within FMCG.
- Proven experience in developing and executing brand strategies, ideally across multiple markets.
- Strong commercial acumen and understanding of brand performance, market share and marketing ROI.
- Experience in integrated marketing campaigns, digital marketing and product launches.
- Excellent analytical, project management, and stakeholder management skills.
- Ability to influence cross-functional teams and collaborate effectively across different cultures and markets.
- Strategic mindset combined with a hands-on, results-oriented approach.
- Fluency in English.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Annual bonus
- Meal Allowance
- Medical Insurance after probation period
- Mobile limit
- Up to 30 days paid sick leave per year
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26102939
Job Locations: KAZ, Almaty Province, Almaty
Contact information for application-related questions: HRCommunicationsCAC@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
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常见问题
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职位信息用英语写的——我是不是也应该用英语撰写我的申请材料？
对，请用英语。在汉高这样的跨国公司，您要和来自世界各地的同事一起工作，所以汉高官方的工作语言是英语。一般来说，请以职位信息的语言撰写申请材料。
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汉高每个职位都是非常独特的，所以找到合适的候选人对应聘者和汉高来说都至关重要。我们想要确保候选人和汉高相互适合。在整个招聘过程中，我们自始至终都会向应聘者提供反馈。
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可以。其实在汉高，我们希望我们的员工能享受充分的灵活性和流动性。这样才能让汉高成长为更为强大的跨国企业。我们的“三重二”原则便体现了我们这一理念：员工在职业发展的过程中，可以在两个国家，两个业务单元，调任至少两个职位。我们相信在不同业务单元和部门担当不同的职位对您的个人发展非常有利，也能增强您对汉高这一跨国企业的了解。
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